About Us
In downtown Seattle, tucked between the hum of the city and the rhythm of creation, stands a workshop where every hat begins the way great stories do, by hand. This is Hoyle Hat Co., a studio that has redefined what handmade means today and placed Seattle on the global map of craftsmanship.
The story begins when Michael Patrick Hoyle was apprenticing at a piano store, learning the art of voicing and shaving hammers on old grand pianos to refine their tone. One afternoon, as the floor filled with soft felt shavings, an older craftsman said, “All that felt on the ground… you could make a hat.” The idea stayed. What began in sound and sawdust became a lifelong pursuit of precision, patience, and purpose.
From instruments to headwear, the language was the same: touch, tone, and the balance between art and structure.
THE BELLTOWN WORKSHOP
In 2018, Hoyle Hat Co. opened a handmade hat shop in the heart of Belltown. Each hat was built from scratch with traditional blocking, steam, and hand finishing. Ready to wear sat beside made to order, and the room became a sanctuary for Seattle’s creative community.
SEATTLE’S FIRST HAT BAR EXPERIENCE
Guests designed their own hats alongside the maker, choosing felts, ribbons, trims, and finishes while watching the vision come to life. The experience moved from the atelier to Four Seasons Hotel Seattle, The State Hotel, and private events across the region.
Felts from mills in Colombia, Bolivia, and Argentina. Trims from artisans across Africa, South America, and Europe. With partners like Sunrise Hat Supply and a global network of craftspeople, any idea can come to life.
From the custom crown for Jack White’s No Name Tour to appearances from New York Fashion Week to Lagos, every piece carries the patience and soul of Seattle.
The Hoyles
Michael and his wife, Frilancy Hoyle, live and create in downtown Seattle. Together they have set a tone for the city’s fashion community. Frilancy’s global presence and Michael’s devotion to intentional craft have positioned them among the Pacific Northwest’s most respected creative voices.
Collaborations include Nike, Nordstrom, Coach, Walmart, and Abercrombie. The work bridges local craftsmanship with worldwide recognition.
A workshop, not a factory
Each hat is a note. Each brim is a measure. Every creation reflects time and intention. When you wear a Hoyle Hat, you wear a story that began with the hum of a piano, was shaped by the hands of a craftsman, and now travels the world, one crown at a time.