Hoyle Hat Co.

Handmade in Seattle. Designed with Intention. Worn by the Bold.

Hoyle Hat Co. is more than a hat brand. It’s a movement — born from legacy, shaped by hand, and rooted in soul. This is where old-world technique meets personal ritual. One story at a time.

From Keys to Crowns

It started in a piano shop. While voicing an old Steinway, surrounded by the dust of sanded felt hammers, an older man leaned in and said:

“All that felt on the ground… you could make a hat.”

The words stuck. And they turned out to be true. That moment sparked an obsession — one that would reshape Seattle’s approach to fashion and craftsmanship.

What began as a curiosity became Hoyle Hat Co., where every crown is built with intention and soul.

The Craft of Individuality

Each Hoyle Hat is a singular expression,  hand-blocked in Seattle using the finest fur felts and wool from Colombian, Bolivian, and Argentine mills.

Our work includes one-of-one trims: vintage adornments, precious stones, and heirloom details brought back from global travels. 

Nothing is mass-produced. Everything is personal.

• • Premium felts: beaver, rabbit, mink, and wool
• • Trims sourced from antique markets and boutique mills
• • Partners include Sunrise Hat Supply and global artisans
• • No two hats are alike — ever
• 

Together with his wife Frilancy, Michael helped usher in a new wave of Seattle style. From sold-out Four Seasons fashion events and NYFW appearances to global campaigns with Nike, Nordstrom, and Coach — Hoyle Hat Co. has become a symbol of Seattle’s creative renaissance.

We are not a factory. We are a workshop.
We sell handmade.
And when you wear a Hoyle Hat, you wear your story.