Jack White Wears Custom Hoyle Hat for Sold-Out Seattle Shows

On May 20th and 21st, Seattle witnessed two unforgettable, sold-out nights with rock legend Jack White at the Paramount Theatre presented by Seattle Theatre Group. For the second night, Jack walked on stage wearing a piece handcrafted in the heart of the city: a one-of-one Hoyle Hat, made exclusively for him.

We called it The Alchemical No. 3 a name rooted in symbolism, intention, and the analog soul that defines Jack White’s legacy. Designed with a raw, unbound brim, hand-shaped felt, and a signature guitar string wrap, the piece carries quiet nods to mysticism, music history, and craft. On the underside of the brim, a stitched “3” hides in plain sight—a tribute to Jack’s lifelong fascination with the number and its enduring presence in his work.

Jack didn’t just wear the hat. He wore it the entire show—a set that many are calling one of the best performances Seattle has seen in years.

For us, that moment wasn’t just a milestone. It was a message:

The craftsman still has a place in culture.From our small studio near Pike Place Market to the main stage of the Paramount Theatre, this hat represents more than thread and steam. It represents belief. In hands-on work. In intentional design. And in the power of a good story worn well.

With No Name

Jack White doesn’t just return to form he tears it up and sketches something raw in its place. The record feels urgent, primal, and unfiltered, like a transmission caught mid-broadcast from a basement pressing plant where electricity and instinct drive the boards. 

There’s no sheen, no polish—just groove, grit, and genius. It’s White at his most alive, channeling chaos with craftsmanship and proving, once again, that mystery still matters in modern music.

To the team that made this collaboration possible thank you. And to Jack: we are honored.

Seattle made this moment. The music made it eternal.

– Hoyle Hat Co.
Seattle, WA
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