Microsoft x Hoyle Hat Co.

A Private Hat Bar Experience at SOMM Hotel

There are events that simply happen, and then there are events that stay with you long after the final hat is shaped.

This week, Hoyle Hat Co. had the honor of partnering with Microsoft for a private offsite Hat Bar Experience hosted at the beautiful SOMM Hotel in Woodinville, Washington. What unfolded throughout the evening was far more than a customization station. It became a room filled with storytelling, creativity, conversation, and craftsmanship.

From the moment guests arrived, the energy was incredible. Team members stepped into the experience with curiosity and openness, exploring different silhouettes, trims, branding details, and personalized shaping techniques. Watching each person create something unique to them reminded us exactly why we built the Hat Bar Experience in the first place.

At Hoyle Hat Co., we believe hats are deeply personal. They hold memory, identity, confidence, and story. Our goal is never to simply sell a hat. It is to create a moment people remember.

Throughout the evening, guests experienced:

• Premium hat fittings
• Custom shaping and steaming
• Personalized branding and burning
• Curated trim selections
• One-on-one styling guidance
• A fully immersive western luxury experience

The feedback from the Microsoft team was beyond inspiring. We heard stories of guests stepping outside their comfort zones, discovering styles they never imagined wearing, and leaving with pieces that genuinely felt like an extension of themselves.

We are incredibly grateful to the Microsoft team for trusting us to bring something different into the room. A special thank you as well to the staff at SOMM Hotel for creating such a seamless and elevated atmosphere for the evening.

As Hoyle Hat Co. prepares to officially open our new flagship location in Seattle’s historic Pioneer Square neighborhood on June 1st, events like this continue to push our vision forward. We are building more than a hat shop. We are creating a destination centered around craftsmanship, community, storytelling, and immersive experiences.

Our new flagship at 220 First Avenue South will feature:

• Handmade custom hats
• Ready-to-wear collections
• Premium brands including Hampui, Stetson, and Goorin Bros
• Private fittings
• Interactive Hat Bar experiences
• An upstairs atelier lounge dedicated to craftsmanship and intentional design

Whether it is a corporate offsite, wedding, luxury hospitality event, brand activation, or private celebration, the Hoyle Hat Bar Experience is designed to bring people together in a meaningful and unforgettable way.

Seattle, this is only the beginning.

Thank you again to Microsoft and everyone who made this evening so special.

See you at the shop.

Visit Hoyle Hat Co.

220 First Avenue South, Suite 106
Seattle, Washington 98104

Hoyle Hat Co.