Hoyle Hat Takes Over The State Hotel for a Black Friday Pop-Up That Feels Uniquely Seattle
There are pop-ups, and then there are moments when a local brand transforms a space into something that feels unmistakably Seattle. This Black Friday weekend, Hoyle Hat Co. is doing exactly that.
From November 28–30, the lobby of The State Hotel becomes home to The Hat Bar Experience, a three-day activation blending craftsmanship, fashion, food, wine, and downtown culture into one of the most intriguing collaborations of the season.
It’s part artisan workshop, part fashion moment, and part celebration of everything happening in the heart of the city right now.
Inside the Pop-Up
A Downtown Lobby Turns Into a Hands-On Hat Studio
Situated one block from Pike Place Market and a short walk from most of downtown’s creative energy, The State Hotel is perfectly positioned for a weekend like this. Stepping inside during the event feels less like entering a lobby and more like peeking behind the curtain of a working atelier.
Steam hisses softly from shaping stations. Racks of fur felt brims line the space. Hoyle Hat artisans — known for their custom work and hands-on approach — guide visitors through shaping, burning, stitching, and trimming their own hats in real time.
Guests can choose from the brand’s handmade or ready-to-wear pieces and build something that feels as personal as it does stylish. It’s slow fashion presented in a way that’s interactive, welcoming, and incredibly photogenic.
City, Hotel, Hatmaker
A Seattle Collaboration in Every Sense
This isn’t a standalone fashion moment. It’s woven into the city’s broader cultural calendar.
The activation launches Friday during the Downtown Seattle Art Walk (5–8 PM), blending perfectly into a night when thousands move between galleries, restaurants, and creative spaces. Once inside The State Hotel, guests can explore more than just hats:
- Curated fashion from Friscloset via @frilancy
- Wine tastings from local Washington wineries
- Access to Ben Paris, one of downtown’s sleeper-hit restaurants
- And dessert from the newly opened Salt & Straw next door
It’s a choose-your-own-adventure kind of evening — the kind that reminds you how compact and connected downtown Seattle can feel when it’s activated well.
A Brand With Local Roots and Cultural Pull
Hoyle Hat Co., also known as The Seattle Hat Shop, has built a reputation for merging craftsmanship with cultural storytelling. Their Hat Bar activations at luxury hotels, wineries, and events have gained a following for their mix of artistry and experience — guests don’t just buy a hat; they help build it.
Partnering with The State Hotel for a holiday weekend feels like a natural evolution, bringing a local maker into one of downtown’s most lively, design-forward spaces.
If You Go
📍 The State Hotel — Downtown Seattle
🗓 November 28–30
⏰ Noon–7 PM daily
🎨 Friday Art Walk Kickoff: 5–8 PM
Expect a crowd. Expect creativity.
And expect to walk out wearing something that was shaped just for you.
